It’s safe to say social media is not going anywhere anytime soon. So, marketers have to master this media in order to bring the best results possible for their organizations. It is not unusual to come across companies, both large and small that have accounts on all the major social media sites and interact relatively little with any of them. Why you may wonder? Well, there is the push constantly from marketing gurus harping on how you are missing out from potential engagement and sales by not being on whichever social media site.
Currently, Facebook is the most popular social media and is beneficial to most businesses. Although it is widely used, Facebook may not be your number one channel if your organization is Business to Business (B2B). You should still consider incorporating it because over a billion people use this medium. Check out the graphic below that illustrates preferred social media sites for b2b. Linkedin is great for making contacts and building relationships within the B2B industry.
Maybe you are in a niche business that target people 45 and over. Even though Snapchat is a popular social media, it would not be beneficial to invest time into a Snapchat page. Companies like Taco Bell have integrated Snapchat into their strategy quite well because their audience is much younger. Your business with its older target audience would not benefit very much from this media. Check out the demographics in the infographic below that demonstrates the spread of age groups across different social media.
Yes we do want to be active on social media but we have to figure out our audience and what they are using before we create and neglect accounts. A social media manager job exists because growing and engaging fans as well as brand promotion. Undoubtedly this takes a lot of time and effort. Therefore, your social media cannot be done haphazardly. Instead, like everything else, there needs to be a plan. Social media plans allow you to come up with goals learn about your customers and gain direction to meet business needs . The infographic below is a reminder of what to keep in mind when we developing social media plans.
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