It was not until August 1991 that the world wide web became available to the public .This was the beginning of the internet boom in the 90s that gave us a taste of connectivity in a virtual world. Then in the 2000s social media came to a head and changed the landscape for both marketers and businesses. Everyone from mom and pop shops to fortune 500 companies began utilizing social media to engage customers and increase profits.
Now, the Internet of Things (IoT) is changing how we interact with technology. Ordinary tools are becoming “smart”. This area is where I believe there will undoubtedly be another boom for marketers and businesses. We can define IoT as traditional objects that are connected to a bigger network which allows devices to “talk” with each other and people. Your devices would be connected to the internet and linked to make life easier for you the customer. The infographic below gives an idea of how IoT would work.
Instead of a fridge where we can update our Facebook and Twitter, it seems much more useful for a fridge to alert you through a text message that you need milk etc. Another example is your car being equipped with sensors that are connected and alert you about an ice or snow storm. It could just be an alert or the car itself changes gears to go through the snow ahead. The IoT is much more different than anything we have encountered before. It fosters creativity and allows traditional businesses to get back into the game and make their tools smart. This smart technology will not be isolated to particular industries but instead be beneficial to all of them. Some of these ideas may be years away but we do currently use IoT to make life easier. FitBit tracks our physical activity and the Nest smart thermostat for remote temperature control are successful devices that have been fulfilling our needs today.
Thanks for reading!