Emerging Media Blogs

Making Ordinary Things into Something Extraordinarily Digital

It was not until August 1991 that the world wide web became available to the public .This was the beginning of the internet boom in the 90s that gave us a taste of connectivity in a virtual world. Then in the 2000s social media came to a head and changed the landscape for both marketers and businesses.  Everyone from mom and pop shops to fortune 500 companies began utilizing social media to engage customers and increase profits.

Now, the Internet of Things (IoT) is changing how we interact with technology. Ordinary tools are becoming “smart”.  This area is where I believe there will undoubtedly be another boom for marketers and businesses. We can define IoT as traditional objects that are connected to a bigger network which allows devices to “talk” with each other and people.  Your devices would be connected to the internet and linked to make life easier for you the customer. The infographic below gives an idea of how IoT would work.

Image result for internet of things

Instead of a fridge where we can update our Facebook and Twitter, it seems much more useful for a fridge to alert you through a text message that you need milk etc. Another example is your car being equipped with sensors that are connected and alert you about an ice or snow storm. It could just be an alert or the car itself changes gears to go through the snow ahead. The IoT is much more different than anything we have encountered before. It fosters creativity and allows traditional businesses to get back into the game and make their tools smart. This smart technology will not be isolated to particular industries but instead be beneficial to all of them. Some of these ideas may be years away but we do currently use IoT to make life easier. FitBit tracks our physical activity and the Nest smart thermostat for remote temperature control are successful devices that have been fulfilling our needs today.

Thanks for reading!



1 thought on “Making Ordinary Things into Something Extraordinarily Digital”

  1. Hi Kimberly! This is a cool post. I was recently reading an interview with Google’s executive chairman Eric Schmidt where he says that the internet as we know it will disappear. He explained that we will be connected 24/7, as in “there will be so many IP addresses…so many devices, sensors, things that you are wearing, things that you are interacting with that you won’t even sense it”. I’m not sure I am excited for that yet. Maybe because I remember life without a computer, growing up going to the library to research something on an encyclopedia and writing everything on a sheet of paper so I could give to my teacher in 3rd grade. We are part of a generation that has seen so many changes and had to adapt to so much! Maybe kids that are born in midst of technology and being connected uninterruptedly will enjoy having the internet as part of their presence at all times. I still enjoy spending a week in the desert somewhere without a phone or internet connection and having find ways to entertain myself that don’t involve sharing and connecting. It’s good to have the option to disconnect while we still can!


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