Mobile Marketing is not just for the big retailers. It is a strategic tool for small businesses, non-profits and health clinics. Doctors and dental offices use mobile marketing to send out appointment reminders, specials and updates. I am a frequent customer at a large cosmetic dermatology firm in Houston and love that I get text reminders about my appointments and upcoming deals.
According to smartinsights mobile media time is now greater than desktop and other media. Consumers are extremely connected to their phones. The days of thinking of the phone as just a means to make calls is long gone.
Adding mobile marketing strategies in a MARCOM plan is unsurprising because of the way we use our smart phones and other devices.Marketers have the opportunity to reach their target audience with a high chance of open rates. A study by Oracle found that the open rate of SMS is 98 percent compared with 22 percent for emails. Mobile marketing will continue to be an expanding frontier for marketers to take advantage of with such a high usage rate among customers.