Website design is an artistic while strategic tool for businesses. A quick look at a company’s organization website could mean a make or break on a customer’s purchase. The website has to look professional, have easy navigation and intelligent design. A nonprofit organization, that I briefly worked for had a great mission and message but this was obscured by a pretty lackluster website. The page colors did not jive with the rest of the content. In comparison to our competitors, our website was pretty amateur.
We began working with local web design consultants to develop a stronger site that reflected our mission. We announced new updates to our site on our Facebook and Twitter. This was well received by Facebook fans and volunteers of our organization, who positively commented on the changes. It also improved our SEO rankings and led to more calls from potential customers inquiring about our services. There is so much data that proves that website design is crucial to your bottom line. See the infographic below.